Black Friday
When is Black Friday 2023 UK? All the latest rumours, dates and info you need

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We've got the lowdown on all the Black Friday 2023 rumours and potential dates
Black Friday 2022 itself has come and gone and there were plenty of huge deals to be had. In fact, this Black Friday saw some of the biggest savings on everything from the ever-popular Nintendo Switch to incredible deals on the latest generation of TVs and smart speakers. Price reductions on mattresses and home workout equipment were also huge in 2022, as were offers on coffee machines, streaming service subscriptions and home broadband.
Next year, we're hoping for more epic savings on the appliance of the hour – air fryers – as well as some cheeky deals on the PlayStation 5 and Xbox Series X. Also, there's some potential for some even more serious offers across Apple's back catalogue, including its range of iPhone 13 handsets (especially since the new iPhone 14 lineup has arrived) and the latest MacBooks.
Black Friday 2023: Everything you need to know
What is Black Friday?
Black Friday is the name given to the last Friday in November when retailers offer big discounts on items across a range of categories. Black Friday wasn't always a tradition in the UK, though. It first started in the US and became a huge hit many years before hitting our shores. It was only in 2010 when the day had its UK breakthrough after Amazon offered massive online discounts to British customers. In 2013, Walmart-owned Asda brought over the in-store traditions causing a frenzied chaos from UK customers, with many other shops taking part in their own Black Friday UK sales ever since.
Nowadays, Black Friday deals usually run for well over a week, or even throughout November and beyond, but the main day is still one of the biggest in the retail calendar. The UK bank Nationwide (our favourite bank for customer service) reported that almost £6m was spent by its customers before 5pm on Black Friday in 2021 – an increase of 26% on 2020 levels. And that still marked 24% more spending than pre-pandemic levels of Black Friday 2019, so it seems our collective appetite for deals shows no signs of waning. In fact, it’s believed around a whopping £10bn was spent on the day alone in 2021. That’s likely in part due to many retailers tending to hold back the best deals for Black Friday itself, so it always pays to keep an eye out on the special day.
When is Black Friday 2023?
Black Friday usually takes place on the very last Friday of November. Assuming this is the case next year, we predict Black Friday 2023 itself will fall on 24 November. However, looking back at previous years, we know the deals often start earlier than this and never finish on the final day, either. While that might seem quite a while away yet, it'll be here before you know it.
How long will Black Friday 2022 last?
Back when Black Friday was new to the UK, it typically only lasted one day, with some online-only Cyber Monday deals following after the weekend. However, last year Amazon held its longest Black Friday yet, with discounts appearing on the site up to four weeks beforehand. This means you could get your hands on some impressive Black Friday offers from around late October and throughout early November.
So whether you want a new addition for your kitchen or you’re looking for the latest tech for less, you're certain to find a great deal on something you've been pining for.
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What is on sale during Black Friday?
There is always a lot of variety to what is on sale during Black Friday. Pretty much anything is fair game for a discount and we’ll be covering them all on our main page. We'll also be adding the very best Black Friday deals to our dedicated deals pages on everything from air fryers to TVs when the sales period begins. That should make things easier for you should you already know what you’re after. You can find these links below if you want to have a nosey at some of the great deals on offer now.
Black Friday 2022: How to find the best Black Friday and Cyber Monday deals
If you're looking for the best Black Friday deals in the UK, you're in the right place. All of the deals we post here are checked by our team of expert deal hunters to make sure you're getting a REAL bargain. And we won’t cover sneaky, false discounts either as we always try to check out deals in relation to their average selling price where we can. We'll post the biggest savings as and when they come in and change up our top finds every day, so keep an eye out regularly if you're looking for something specific.
Check back here and on the Expert Reviews homepage throughout Black Friday to find some of the best deals on consoles, smartphones, booze, kitchen gadgets and more.
Black Friday 2022: What is Cyber Monday and when is it?
Cyber Monday takes place on the Monday immediately after Black Friday and sees retailers offer even more discounts. In 2022, that day will fall on 28 November.
As the name suggests, Cyber Monday is a predominantly online event. It was first popularised in 2005 after research from the American National Retail Federation (NRF) found there to be a flurry of online sales the Monday following Thanksgiving.
Since then, the line between Black Friday and Cyber Monday has become ever-more blurred, despite them having separate names, with most stores running deals during the weekend between the two dates – often referred to as Cyber Weekend. Sometimes you’ll get the best deals first thing on Friday, other times it may be best to wait until the deals start wrapping up and prices drop more. It all depends on your desired product, so stay vigilant!
Not sure where to look for the best Black Friday deals? Don't worry, we'll be here to take the hassle out of shopping and researching, with stories on all the best deals across the week.
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