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Prime Day

When is Prime Day 2023? Everything you need to know about Amazon's sales event

Danielle Amato Jamie Stedmond
13 Oct 2022
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Last year’s Prime Day was a deals frenzy – but what does Prime Day 2023 hold?

Prime Day 2022 was one for the ages. The two-day deals extravaganza saw enormous discounts on a spectrum of brilliant products, from 2-in-1 ultraportable laptops to ANC earbuds to best-in-class mattresses. Lots of products were dropped to their lowest EVER price on Amazon, with up to hundreds of pounds-worth of discounts per item.

If that wasn't enough, Amazon also managed to fit in another round of spectacular sales and saving with the announcement of its October sales event, dubbed the Prime Early Access Sale. This took place on the 11 and 12 October, and featured just as many crazy discounts as the original Prime Day earlier in the year.

So what’s next for the e-commerce landscape? Black Friday – the loosely organised, pre-Christmas shopping sales event that takes place in November – always rolls around quickly. However, after that, we expect to see Prime Day return in 2023

READ NEXT: Best Amazon deals you can buy

Prime Day 2023: Everything you need to know

What is Prime Day?

Originally running for 24 hours in nine countries, Prime Day has since expanded to a two-day event spanning 20 countries across the globe. Deals go live at midnight, with popular products very likely to sell out before the 48-hour period is up. Essentially, it’s like the mad rush of a superstore on Black Friday, but from the comfort and safety of your own home.

For the event, Amazon has sales and reductions on a fleet of top brands, with prices on products from the likes of SharkSamsung, Tefal, NespressoOral-BXiaomi, Hasbro and more to be slashed.

When is Prime Day 2023?

Prime Day, which started in 2015 to celebrate Amazon’s 20th anniversary, usually takes place in mid-July. Indeed, the first ever Prime Day took place on 15 July 2015 and Prime Days since have landed in the middle of the summer season. One notable exception was 2020, when Prime Day was postponed to the middle of October due to the Covid-19 pandemic.

All being well next year, we’d put money on the event following suit and taking place in mid-July. Tuesday 11 July and Wednesday 12 July 2023 look like dates ripe to host one of the biggest e-commerce events in the world, but several factors may have a bearing. We’ll be updating this page regularly with updates, so be sure to check back in.

What time does Prime Day start?

Prime Day usually starts at midnight on a specified day in July and then ends at midnight two days later. However, there's no guarantees and Amazon might decide to switch it up for Prime Day 2023. We'll just have to wait and see.

How long will Prime Day 2023 last?

As illogical as it may sound, Prime Day no longer lasts for just one day. The last three years have all seen Prime Day running for a total of 48 hours.

While this 48 hour time constraining does make it difficult to snag all the deals you want – as you still need to eat and sleep, giving other deal hunters a chance to get that coveted item before you – our comprehensive deals coverage will hopefully give you the leg up you need to get all the discounted items you desire.

Prime Day 2023: Read next

Best electric toothbrush deals | Best coffee machine deals | Best laptop deals | Best TV deals | Best soundbar deals | Best vacuum cleaner deals | Best SIM-only deals

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